Xerox Learning Systems
Professional Selling Skills III
alternate logo design
Robin Brooks Design was the print designer for Professional Selling Skills III for Xerox Learning Systems. The management team at Xerox chose the more
traditional logo design below. Although they loved the alternate design (shown
above), they thought it had more of the feeling of IBM.
This was Xerox Learning Systems’ largest sales kit. Over 50 elements were brought together in a large black
briefcase imprinted with the logo. Hard-cased boxes, also imprinted, held sets
of booklets for teaching purposes. Wall charts, video cassettes, audio
cassettes, and a laser disc were also included as teaching aids. Certificates
were given out at the completion of the course.
Xerox Learning Systems
logo design
and certificate design
Xerox Learning Systems
cassette label design
Xerox Learning Systems
laser disc package design
and label design
Xerox Learning Systems
booklet design